FOR IMMEDIATE RELEASE
FURNITURE EXTREME UNVEILS A NEW IDENTITY: CANVAS + LOFT FURNITURE
Calgary, June 1 2024 — Furniture Extreme announces a transformative rebrand, unveiling its new identity as Canvas + Loft Furniture. This milestone reflects the company's commitment to authenticity, customer-centric values, and creating a haven of comfort for Calgary families.
From Extreme to Extraordinary: The Journey
Since its inception in 2013, Furniture Extreme has challenged industry norms such as high-pressure sales and unexpected costs, instead placing the customer experience at the forefront of its mission. This rebrand aligns its identity with its elevated furniture shopping experience.
Tim Fournier, Founder:
"When we started Furniture Extreme in 2013, our goal was to make furniture shopping easier and more affordable. However, the name and logo gave an impression of used or liquidation products, and customers often expected a high-pressure sales environment. We knew it was time to align our brand with the refreshing experience we provide. Canvas + Loft Furniture is our promise of a comfortable, confident, and convenient shopping experience."
Experience the Transformation: What to Expect from Canvas + Loft Furniture
True Value Pricing: Shop with confidence knowing you got an unbeatable price on the pieces you love.
White Glove Service: Complimentary Delivery and Setup on Orders Over $999.
Elevated Experience: Enjoy a welcoming environment with a large snack and coffee bar.
Shop Two Ways: Shop online instantly or visit us in-store to touch and feel select pieces.
Join Us on this Journey: Explore, Create, Transform
Canvas + Loft Furniture invites customers to be a part of this transformation. Explore the store, create a vision for your home, and witness the brand's evolution firsthand. The journey from Extreme to Extraordinary has just begun.
For media inquiries, please contact:
Chris van Kampen
Director of Growth and Marketing
chris@furnitureextreme.com
About Canvas + Loft Furniture:
Canvas + Loft Furniture is a Calgary-based furniture retailer dedicated to providing an extraordinary home furniture shopping experience.